Some may say that luxury goods are of better quality, but that’s not enough to convince one’s desire to buy them at a price dozens of times higher, not to mention that there are countless examples of good craftsmanship on the market nowadays. Some people also say that the design of luxury goods is more unique, of course, good design is certainly conducive to price increase, but it is not enough to exaggerate to this magnitude, people will be willing to pay a little extra for the design that matches their own aesthetics, but more people will not be willing to spend so many times higher prices.
So why are so many people willing to save money and squeeze out months or even a year’s salary to buy a luxury item?
luxury item quality
In social psychology, people tend to define their own identity through the characteristics they share with others. Brands often represent specific cultures, values or lifestyles. By choosing a certain brand, one can express one’s identification with a certain culture, enjoy the superiority of the brand that brings supreme service, gain a sense of belonging to a group, and it is also a way to show the outside world one’s tastes, status and wealth, and thus enhance one’s self-image.
However, over-pursuit of brands may also bring about some negative impacts, such as financial stress, consumerism traps and externalization of self-worth. Therefore, it is very important for us to cultivate a healthy consumption mindset and balance material needs with spiritual pursuits.
In fact, the traditional brand multiplier is about 6-8 or so, e-commerce brands are usually in the 2-2.5 look, we see the windfall profits are spread evenly over many links, product development, brand promotion, staff wages, shopping malls to move in, renovation, equipment, warehousing, etc., coupled with a long cycle of development to sales, resulting in the utilization of funds, and that stock of inventory, so why luxury goods are so expensive, in fact, When you see a brand’s huge advertisement in the downtown area, you have already started to consume it.
Under the influence of globalization and market economy, consumerism has become a common way of life, the market of all kinds of products of endless quality and price levels, many friends in the pursuit of high quality and cost-effective, in the shopping choice not only wasted time and energy, but also spent a lot of money in vain, do the white mouse. Now, we borrow the popularity of the Internet and social media, high-quality production line channels screened out to do the collection, specifically to provide a variety of fashion products at the source of the supply chain, and at times the quality of the manufacturers to make the assessment, to achieve high quality and low prices, so that we can rest assured that the shopping journey, peace of mind, but also to let all the friends who like the brand to be able to afford to buy their favorite things, We also set up a platform for sharing and discussing purchasing experience to find their own needs in the interaction, and at the same time further enhance the convenience brought by the improvement of the website to all of us.
